Conferences and webinars are great ways to ramp up brand awareness, widen your network and generate leads. Conference opportunities are wide-open thanks to the internet, and attendees have great experiences from the comfort of their own homes. Benefits to online conferences include reaching a larger audience and saving time and money. With the right tools and an internet connection, technology enables memorable events no matter the distance.
WeInvite is here to help you plan and host your online conference, and we have five steps for you to follow to impress attendees and reach your goals.
First, pick an intriguing conference topic and speakers. Like an in-person conference, you need valuable subject matter to your audience and entices them to register. We recommend choosing a specific focus because a broad topic may last for hours – a tiresome process for attendees.
We suggest highlighting the conference’s values and objectives on all marketing materials: landing pages, websites, social media channels, and emails. It helps to remember that a virtual meeting may take days or weeks to set up – the simpler it is, the easier it is to manage.
Here is what to keep in mind when you’re coming up with your topics:
With your topic and speakers set, it’s time to pick your conferencing tools. You’ll find an overabundance of event platforms, so make sure you find one that’s efficient and has the best features.
Look for a conference platform that:
In addition to features, find out if a platform offers support to help you get through your online conference. Since a Virtual event might take several days to set up, you’ll need expertise, so your event runs smoothly. The WeInvite event platform offers all these features and more.
Find great speakers for your event – they’ll boost brand visibility and encourage more people to join your audience.
We recommend you choose speakers with the following qualities:
Let’s move on to the next step: promotion.